Prof. Dr. Stoyana Natseva

Prof. Dr. Stoyana Natseva is a psychologist, researcher, author, and Full Professor (Profesor Titular B) of Psychology and Education at Universidad Azteca, Mexico. She is the founder of Happy Life Academy and Happy Life Institute for Direct Change Science. Her academic work explores autobiographical memory, identity, psychological resilience, self-regulation, and sustainable behavioural change. She developed the Internal Autobiographical Map (IAM) and Direct Change Solution (DCS) frameworks and contributes to international discussions on psychology, adult education, and human transformation.